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Certain brands are a timepiece. Hearing their name immediately takes you back to a specific time, place, feeling or emotion, and brings a smile to your face. For us, Nerf is one of those brands.

When Hasbro approached us to quickly create a wide portfolio of tentpole commercial spots to launch two new blasters, we jumped at the opportunity. They wanted a new, edgier look and feel for an older audience, and we were ready to deliver.

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Step one: develop a one-day shoot that enabled us to create unique broadcast commercial assets for four distinct blaster products: Gelfire Legion, Gelfire Mythic, Elite 2.0 Eaglepoint and Elite 2.0 Commander. Working alongside Hasbro, we pushed the envelope and established a grittier creative direction across the board, which was a welcome departure from the brand’s status quo.

Step two: develop influencer-based compilation spots showcasing the breadth of the Nerf community and an authentic reflection of what action at home looks like. We tapped into our deep network of creators to quickly turn around this community-based UGC content, including content from heavy hitters like MLB MVP Christian Yelich. 

Together the content not only launched two new products efficiently and effectively, but redefined Nerf to an older audience and set a new standard for Nerf commercial content.

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and other original series.

We do it all with our in-house production team, enabling us to turn our and our clients’ ideas into reality with speed, scale and a consistently high level of quality and care.


We are a creative studio. We live at the intersection of strategy, production and post.

  • Agency

    • Creative Strategy & Ideation
    • Competitive & Cultural Insights
    • Creator Studios & Influencer Marketing
    • Branded Content Development
    • Partnerships
    • Product Launches
    • Fan Experiences
    • Community Management
    • Monitoring & Reporting
  • Originals

    • Long & Short-Form Episodic Series
    • Documentaries
    • Podcasts & Vodcasts
    • Concept Development
  • Productions

    • À La Carte Production From Pre to Post
    • Video
    • Audio
    • Graphic Design
    • VFX
    • Animation
    • Finishing

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo