Nerf

Certain brands are a timepiece. Hearing their name immediately takes you back to a specific time, place, feeling or emotion, and brings a smile to your face. For us, Nerf is one of those brands.

When Hasbro approached us to quickly create a wide portfolio of tentpole commercial spots to launch two new blasters, we jumped at the opportunity. They wanted a new, edgier look and feel for an older audience, and we were ready to deliver.

Step one: develop a one-day shoot that enabled us to create unique broadcast commercial assets for four distinct blaster products: Gelfire Legion, Gelfire Mythic, Elite 2.0 Eaglepoint and Elite 2.0 Commander. Per the brief, we pushed the envelope and established a grittier creative direction across the board, which was a welcome departure from the brand’s status quo.

Step two: develop influencer-based compilation spots showcasing the breadth of the Nerf community and an authentic reflection of what action at home looks like. We tapped into our deep network of creators to quickly turn around this community-based UGC content, including content from heavy hitters like MLB MVP Christian Yelich.

Together the content not only launched two new products efficiently and effectively, but redefined Nerf to an older audience and set a new standard for Nerf commercial content.

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.