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Nerf

Certain brands are a timepiece. Hearing their name immediately takes you back to a specific time, place, feeling or emotion, and brings a smile to your face. For us, Nerf is one of those brands.

When Hasbro approached us to quickly create a wide portfolio of tentpole commercial spots to launch two new blasters, we jumped at the opportunity. They wanted a new, edgier look and feel for an older audience, and we were ready to deliver.

Step one: develop a one-day shoot that enabled us to create unique broadcast commercial assets for four distinct blaster products: Gelfire Legion, Gelfire Mythic, Elite 2.0 Eaglepoint and Elite 2.0 Commander. Per the brief, we pushed the envelope and established a grittier creative direction across the board, which was a welcome departure from the brand’s status quo.

Step two: develop influencer-based compilation spots showcasing the breadth of the Nerf community and an authentic reflection of what action at home looks like. We tapped into our deep network of creators to quickly turn around this community-based UGC content, including content from heavy hitters like MLB MVP Christian Yelich. 

Together the content not only launched two new products efficiently and effectively, but redefined Nerf to an older audience and set a new standard for Nerf commercial content.

Services

We are a creative studio. We live at the intersection of strategy, production and post.

  • Strategy

    • Creative
    • Campaigns
    • Measurement
    • Influencer Marketing
  • Production

    • Unscripted
    • Commercial
    • Social Media
    • Audio
  • Post

    • Editing
    • VFX
    • Animation
    • Delivery

Our Clients

  • NFL company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Hertz company logo
  • Under Armour company logo
  • Fanatics company logo
  • Bounty company logo
  • Peacock company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Michelob Ultra company logo
  • Religion of Sports company logo
  • IWC SCHAFFHAUSEN company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • Leinenkugels company logo
  • Autograph company logo
  • Meta company logo
  • TB12 company logo

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.

Our team

  • Team Image for Gilad Haas

    Gilad Haas

    Managing Director

  • Team Image for Ben Rawitz

    Ben Rawitz

    Partner / Producer

  • Team Image for Jeff Fine

    Jeff Fine

    Executive Creative Director

  • Team Image for Colby Blanchet

    Colby Blanchet

    Creative Director / Partner

  • Team Image for Alana Battalino

    Alana Battalino

    Account Manager

  • Team Image for Kevin Bonner

    Kevin Bonner

    Creative Director

  • Team Image for Mark Bonner

    Mark Bonner

    Social Media Coordinator

  • Team Image for Nicole Gamboa

    Nicole Gamboa

    Account Manager

  • Team Image for DJ Jamiel

    DJ Jamiel

    Director of Production and Operations

  • Team Image for Ryan Lago

    Ryan Lago

    Creative

  • Team Image for Dan Levy

    Dan Levy

    Creative Director

  • Team Image for Bre Longo

    Bre Longo

    Director of Strategy & Planning

  • Team Image for Trevor MacKinnon

    Trevor MacKinnon

    Editor

  • Team Image for Alex Monto

    Alex Monto

    DP / Editor

  • Team Image for Ben Stone

    Ben Stone

    DP / Editor

  • Team Image for Kerriyon Tillman

    Kerriyon Tillman

    Editor