Close Project


Certain brands are a timepiece. Hearing their name immediately takes you back to a specific time, place, feeling or emotion, and brings a smile to your face. For us, Nerf is one of those brands.

When Hasbro approached us to quickly create a wide portfolio of tentpole commercial spots to launch two new blasters, we jumped at the opportunity. They wanted a new, edgier look and feel for an older audience, and we were ready to deliver.

Placeholder image
Placeholder image

Step one: develop a one-day shoot that enabled us to create unique broadcast commercial assets for four distinct blaster products: Gelfire Legion, Gelfire Mythic, Elite 2.0 Eaglepoint and Elite 2.0 Commander. Working alongside Hasbro, we pushed the envelope and established a grittier creative direction across the board, which was a welcome departure from the brand’s status quo.

Step two: develop influencer-based compilation spots showcasing the breadth of the Nerf community and an authentic reflection of what action at home looks like. We tapped into our deep network of creators to quickly turn around this community-based UGC content, including content from heavy hitters like MLB MVP Christian Yelich. 

Together the content not only launched two new products efficiently and effectively, but redefined Nerf to an older audience and set a new standard for Nerf commercial content.


We are a creative studio. We live at the intersection of strategy, production and post.

  • Strategy

    • Creative
    • Campaigns
    • Measurement
    • Influencer Marketing
  • Production

    • Unscripted
    • Commercial
    • Social Media
    • Audio
  • Post

    • Editing
    • VFX
    • Animation
    • Delivery

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo

We're a new generation of storytellers—one defined by hustle, emotion, and trust. It’s an ethos we’ve cultivated since we began working with our first client: Tom Brady. We’ve only gone up from there.

We create content—for brands, athletes, and influencers—built to perform in a fast-moving world. And we create content for ourselves, driven by our own curiosity to discover and tell impactful stories.

No matter the medium, no matter the moment, we strike at the right time, in the right place to efficiently turn stories into impact.