Christopher Cloos

Danish eyewear brand Christopher Cloos approached Shadow Lion in 2020 with the hopes of creating content that would resonate with an American audience. They had recently partnered with Tom Brady but didn't have a creative strategy to take advantage.

In year one we addressed their need for sales growth by building two unique spots engineered for peak buying moments with deep connections to the brand’s ethos. With the success of the first campaign, we implemented a lighter tone for year two with six comedic social posts uniquely tied to Tom’s personality and audience.

Those spots not only grew Cloos’ sales and position within the US market, but created unique opportunities to reveal a side of Tom fans hadn’t seen.

Each campaign was shot in just one day, within a single location, and required just 4 hours of Tom’s time. By conducting every phase of the process in-house, we captured enough content for a six month window with efficiency and intentionality.

Working with Cloos proved our belief that authentic creative combined with brand and athlete interests yields results for everyone.

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.