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Bounty - Gronk & Friends

Three NFL athletes, 300 chicken wings, 90 minutes and 24 curated questions spicy enough for social media.

Welcome to Gronk & Friends vs. Buffalo Wings

This was the challenge given to us by Warner Media (Bleacher Report and House of Highlights) associated with their Bounty brand Super Bowl LVII campaign.

Our team quickly handled each phase of production while adding creative wrinkles to elevate the initial concept. The key was developing a game that combined Bounty’s brand objectives with BR/House of Highlight’s voice in an engaging way.

In a matter of three weeks we scouted various locations in NYC, coordinated production logistics and delivered 10 highly curated assets.

The energy on set was intentionally casual to help Rob Gronkowski, Aiden Hutchinson and Austin Ekeler feel authentic on camera. Behind the scenes our team was dialed in ready to maximize the less than two hours we had with talent.

The end result yielded under 5 million impressions across all platforms.

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  • 3
    Professional Athletes
  • 24
    Curated Questions
  • 1
  • 10
    Viral Deliverables
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Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and other original series.

We do it all with our in-house production team, enabling us to turn our and our clients’ ideas into reality with speed, scale and a consistently high level of quality and care.


We are a creative studio. We live at the intersection of strategy, production and post.

  • Agency

    • Creative Strategy & Ideation
    • Competitive & Cultural Insights
    • Creator Studios & Influencer Marketing
    • Branded Content Development
    • Partnerships
    • Product Launches
    • Fan Experiences
    • Community Management
    • Monitoring & Reporting
  • Originals

    • Long & Short-Form Episodic Series
    • Documentaries
    • Podcasts & Vodcasts
    • Concept Development
  • Productions

    • À La Carte Production From Pre to Post
    • Video
    • Audio
    • Graphic Design
    • VFX
    • Animation
    • Finishing

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo