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Bounty - Gronk & Friends

Three NFL athletes, 300 chicken wings, 90 minutes and 24 curated questions spicy enough for social media.

Welcome to Gronk & Friends vs. Buffalo Wings

This was the challenge given to us by Warner Media (Bleacher Report and House of Highlights) associated with their Bounty brand Super Bowl LVII campaign.

Our team quickly handled each phase of production while adding creative wrinkles to elevate the initial concept. The key was developing a game that combined Bounty’s brand objectives with BR/House of Highlight’s voice in an engaging way.

In a matter of three weeks we scouted various locations in NYC, coordinated production logistics and delivered 10 highly curated assets.

The energy on set was intentionally casual to help Rob Gronkowski, Aiden Hutchinson and Austin Ekeler feel authentic on camera. Behind the scenes our team was dialed in ready to maximize the less than two hours we had with talent.

The end result yielded under 5 million impressions across all platforms.

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  • 3
    Professional Athletes
  • 24
    Curated Questions
  • 1
  • 10
    Viral Deliverables
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We are a creative studio. We live at the intersection of strategy, production and post.

  • Strategy

    • Creative
    • Campaigns
    • Measurement
    • Influencer Marketing
  • Production

    • Unscripted
    • Commercial
    • Social Media
    • Audio
  • Post

    • Editing
    • VFX
    • Animation
    • Delivery

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo

We're a new generation of storytellers—one defined by hustle, emotion, and trust. It’s an ethos we’ve cultivated since we began working with our first client: Tom Brady. We’ve only gone up from there.

We create content—for brands, athletes, and influencers—built to perform in a fast-moving world. And we create content for ourselves, driven by our own curiosity to discover and tell impactful stories.

No matter the medium, no matter the moment, we strike at the right time, in the right place to efficiently turn stories into impact.