Under Armour

Social Media

Stemming from years of work with Tom Brady, Shadow Lion took on a multi-year relationship with Under Armour to create dynamic social content for their online platforms and physical locations.

In an effort to work efficiently, we opted out of an 8 hour shoot day and instead came to one of Tom’s workouts with 2 shooters and let him do his thing. And after an hour and a half, we left with over 60 still images and high quality, evergreen B-roll that would last his entire session.

Under Armour has used these images across their socials and in store locations ever since. Videos were also used in a hype video for Tom’s channel that out-performed Tom’s highly produced UA commercials from years prior.

Our work with Under Armour continued into brand building. In 2022, we developed a campaign alongside Tom to inspire the next generation of athletes. In the film, Tom writes a letter, read by Morgan Freeman, telling High School athletes not to be the next Tom Brady, but to be the next you.

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.