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Tom Brady

Social Media

We’ve directed Tom Brady’s social channels since 2014, crafting one of the most engaging personalities on the internet.

We work directly with Tom and all of his partners to consistently create authentic, culture-shifting content that owns the moment. 

From daily creation of viral videos, photoshops and tweets that have routinely set the internet on fire, to major brand campaigns and an award-winning original docuseries in Tom vs Time, Tom’s social channels have become the gold standard for sports social media

As a major partner in Shadow Lion, we hold ourselves to the same excellence off the field as Tom does on it. Due to this success, our partnership with Tom grows beyond his personal channels and into his own brands.

There’s no team off the field I’m a bigger believer in than my team at Shadow Lion. What we’ve been able to create together on my channels is something that can be done for so many others, in ways far beyond social media. I’m proud of the work that they’ve put in over the years to really build something special and best-in-class

Tom BradyOn Shadow Lion


We are a creative studio. We live at the intersection of strategy, production and post.

  • Agency

    • Creative Strategy & Ideation
    • Competitive & Cultural Insights
    • Creator Studios & Influencer Marketing
    • Branded Content Development
    • Partnerships
    • Product Launches
    • Fan Experiences
    • Community Management
    • Monitoring & Reporting
  • Originals

    • Long & Short-Form Episodic Series
    • Documentaries
    • Podcasts & Vodcasts
    • Concept Development
  • Productions

    • À La Carte Production From Pre to Post
    • Video
    • Audio
    • Graphic Design
    • VFX
    • Animation
    • Finishing

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and other original series.

We do it all with our in-house production team, enabling us to turn our and our clients’ ideas into reality with speed, scale and a consistently high level of quality and care.