Michelob Ultra

Social Media

In anticipation of the match between Brooks Koepka vs. Bryson DeChambeau, Michelob Ultra asked us to create promotional content for Brooks to position him as the clear frontrunner.

We stepped in to capture, edit and publish a “trash talk” series of light-hearted videos and memes that tied together viral internet trends with Brooks’ focus on the task at hand. The content was posted on both Koepka's and Michelob Ultra’s platforms, generating record-breaking views for both.

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.