Michelob Ultra

Social Media

In anticipation of the match between Brooks Koepka vs. Bryson DeChambeau, Michelob Ultra asked us to create promotional content for Brooks to position him as the clear frontrunner.

We stepped in to capture, edit and publish a “trash talk” series of light-hearted videos and memes that tied together viral internet trends with Brooks’ focus on the task at hand. The content was posted on both Koepka's and Michelob Ultra’s platforms, generating record-breaking views for both.

Original
Branded
Social
Passion

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and series followed.

We do it all with our in-house production team, enabling us to turn ideas into reality with speed, scale and a consistently high level of quality and care.

Services

We deliver a fresh, personalized approach every time, drawing on our in-house agency, originals and production teams to drive impact.

Agency
- Creative Strategy & Ideation
- Competitive & Cultural Insights
- Creator Studios & Influencer Marketing
- Branded Content Development
- Partnerships
- Product Launches
- Fan Experiences
- Community Management
- Monitoring & Reporting
Originals
- Long & Short-Form Episodic Series
- Documentaries
- Podcasts & Vodcasts
- Concept Development
Productions
- À La Carte Production From Pre to Post
- Video
- Audio
- Graphic Design
- VFX
- Animation
- Finishing

Michelob Ultra

Social Media

All In

Tom vs Time

DeepCut With VicBlends

Pound 4 Pound

Z: Made for This

The Great Brady Heist

Micah Johnson X Aku

Matt Dumba x Etched

Defining Moments x DMSE

Thanks Tom

Services

Agency

Originals

Productions

Our Clients