Following our work with Hertz for their 2021 campaign shoot, it became clear that Shadow Lion could also help to reestablish the brand’s social media platforms and better enforce the new ethos for 'Let’s Go!'
Since our partnership began, we have understood their critical brand goals and devised specific strategies and creative that aligned with those needs. Our main goal in year one was to position Hertz as a premium brand in the travel industry and increase their positive sentiment across all social media platforms. For us, improved brand sentiment meant that customers were aligned with the brand mission and considering using Hertz for their upcoming travels.
Creating video content that worked cross-channel was our first priority. We leaned into the ways of the algorithms, driving travel inspiration and partnering with like-minded creators and influencers in the space to tell a fuller story. We shared popular travel destinations across the country in a time when people weren’t as comfortable hitting the road post-COVID.
We also emphasized a lot of the work Hertz was doing internally, both at HQ and every airport location. Our creative included employee spotlights, the variety of fleet including their new electric vehicles, and highlights of innovations and services they were offering in the months to come.
We’re proud to share that since our social media re-launch in February 2022, Hertz has increased sentiment by +44% in just one year. Through our work with creators and teammates at Hertz, these stories now also live on the Hertz YouTube, website, and CRM.