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Social Media

Following our work with Hertz for their 2021 campaign shoot, it became clear that Shadow Lion could also help to reestablish the brand’s social media platforms and better enforce the new ethos for 'Let’s Go!'

Since our partnership began, we have understood their critical brand goals and devised specific strategies and creative that aligned with those needs. Our main goal in year one was to position Hertz as a premium brand in the travel industry and increase their positive sentiment across all social media platforms. For us, improved brand sentiment meant that customers were aligned with the brand mission and considering using Hertz for their upcoming travels.

Creating video content that worked cross-channel was our first priority. We leaned into the ways of the algorithms, driving travel inspiration and partnering with like-minded creators and influencers in the space to tell a fuller story. We shared popular travel destinations across the country in a time when people weren’t as comfortable hitting the road post-COVID.

We also emphasized a lot of the work Hertz was doing internally, both at HQ and every airport location. Our creative included employee spotlights, the variety of fleet including their new electric vehicles, and highlights of innovations and services they were offering in the months to come.

We’re proud to share that since our social media re-launch in February 2022, Hertz has increased sentiment by +44% in just one year. Through our work with creators and teammates at Hertz, these stories now also live on the Hertz YouTube, website, and CRM.


We are a creative studio. We live at the intersection of strategy, production and post.

  • Strategy

    • Creative
    • Campaigns
    • Measurement
    • Influencer Marketing
  • Production

    • Unscripted
    • Commercial
    • Social Media
    • Audio
  • Post

    • Editing
    • VFX
    • Animation
    • Delivery

Our Clients

  • NFL company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Hertz company logo
  • Under Armour company logo
  • Fanatics company logo
  • Bounty company logo
  • Peacock company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Michelob Ultra company logo
  • Religion of Sports company logo
  • IWC SCHAFFHAUSEN company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • Leinenkugels company logo
  • Autograph company logo
  • Meta company logo
  • TB12 company logo

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.

Our team

  • Team Image for Gilad Haas

    Gilad Haas

    Managing Director

  • Team Image for Ben Rawitz

    Ben Rawitz

    Partner / Producer

  • Team Image for Jeff Fine

    Jeff Fine

    Executive Creative Director

  • Team Image for Colby Blanchet

    Colby Blanchet

    Creative Director / Partner

  • Team Image for Alana Battalino

    Alana Battalino

    Account Manager

  • Team Image for Kevin Bonner

    Kevin Bonner

    Creative Director

  • Team Image for Mark Bonner

    Mark Bonner

    Social Media Coordinator

  • Team Image for Nicole Gamboa

    Nicole Gamboa

    Account Manager

  • Team Image for DJ Jamiel

    DJ Jamiel

    Director of Production and Operations

  • Team Image for Ryan Lago

    Ryan Lago


  • Team Image for Dan Levy

    Dan Levy

    Creative Director

  • Team Image for Bre Longo

    Bre Longo

    Director of Strategy & Planning

  • Team Image for Trevor MacKinnon

    Trevor MacKinnon


  • Team Image for Alex Monto

    Alex Monto

    DP / Editor

  • Team Image for Ben Stone

    Ben Stone

    DP / Editor

  • Team Image for Kerriyon Tillman

    Kerriyon Tillman