Christian Yelich

Social Media

In our first season leading Christian’s social portfolio, we’ve scored massive wins, including Christian having the highest Twitter engagement of any player in the league, increasing by 179% from the previous season.

This winter, we launched Christian on TikTok using a pre-planned rollout of over a dozen posts, going viral immediately and generating widespread traditional media coverage.

Our partnership with Christian goes beyond his personal channel. Our team acts as creative liaison with his brand sponsorships, writing, producing, and editing his commercial material.

Original
Branded
Social
Passion

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and other original series.

We do it all with our in-house production team, enabling us to turn our and our clients’ ideas into reality with speed, scale and a consistently high level of quality and care.

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Agency
- Creative Strategy & Ideation
- Competitive & Cultural Insights
- Creator Studios & Influencer Marketing
- Branded Content Development
- Partnerships
- Product Launches
- Fan Experiences
- Community Management
- Monitoring & Reporting
Originals
- Long & Short-Form Episodic Series
- Documentaries
- Podcasts & Vodcasts
- Concept Development
Productions
- À La Carte Production From Pre to Post
- Video
- Audio
- Graphic Design
- VFX
- Animation
- Finishing

Christian Yelich

Social Media

All In

Tom vs Time

Z: Made for This

The Great Brady Heist

Micah Johnson X Aku

Matt Dumba x Etched

Defining Moments x DMSE

Thanks Tom

Services

Agency

Originals

Productions

Our Clients