Christian Yelich

Social Media

In our first season leading Christian’s social portfolio, we’ve scored massive wins, including Christian having the highest Twitter engagement of any player in the league, increasing by 179% from the previous season.

This winter, we launched Christian on TikTok using a pre-planned rollout of over a dozen posts, going viral immediately and generating widespread traditional media coverage.

Our partnership with Christian goes beyond his personal channel. Our team acts as creative liaison with his brand sponsorships, writing, producing, and editing his commercial material.

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.