Christian Yelich
Social Media
In our first season leading Christian’s social portfolio, we’ve scored massive wins, including Christian having the highest Twitter engagement of any player in the league, increasing by 179% from the previous season.
This winter, we launched Christian on TikTok using a pre-planned rollout of over a dozen posts, going viral immediately and generating widespread traditional media coverage.
Our partnership with Christian goes beyond his personal channel. Our team acts as creative liaison with his brand sponsorships, writing, producing, and editing his commercial material.