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Team Impact

Team Impact is a Boston-based non-profit organization that gives chronically ill children a chance to live out their dreams of joining collegiate sport teams.

In an effort to raise funds in order to scale their work on a national level, we devised a plan to tell their story in a visceral way. The video premiered at their annual gala in 2022 and then went live on Team Impact's various social media channels.

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  • 50
    Children/Parents Interviewed
  • 10
    College Visits
  • 4
    Minute Video Leading To
  • 3
    Million Dollars Raised
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10 Years of Impact blended hours of student and athlete interviews with footage from their work over the last decade. In just minutes after playing our video, Team Impact raised $3,000,000 - more than any year prior.

We remain committed to working with Team Impact and supporting their mission in the long term. 

The team at Shadow Lion treats our families and participants with such dignity and respect. These videos have yielded hundreds of thousands of incremental dollars in funding, hundreds of new kids and teams, and amazing brand awareness. We are honored to call Shadow Lion our creative partner, and look forward to many more years of work together

Shanna GreshmanTeam Impact | Chief Revenue Officer


We are a creative studio. We live at the intersection of strategy, production and post.

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We're a new generation of storytellers—one defined by hustle, emotion, and trust. It’s an ethos we’ve cultivated since we began working with our first client: Tom Brady. We’ve only gone up from there.

We create content—for brands, athletes, and influencers—built to perform in a fast-moving world. And we create content for ourselves, driven by our own curiosity to discover and tell impactful stories.

No matter the medium, no matter the moment, we strike at the right time, in the right place to efficiently turn stories into impact.