Team Impact

Team Impact is a Boston-based non-profit organization that gives chronically ill children a chance to live out their dreams of joining collegiate sport teams.

In an effort to raise funds in order to scale their work on a national level, we devised a plan to tell their story in a visceral way. The video premiered at their annual gala in 2022 and then went live on Team Impact's various social media channels.

50
Children/Parents Interviewed
10
College Visits
4
Minute Video Leading To
3
Million Dollars Raised

10 Years of Impact blended hours of student and athlete interviews with footage from their work over the last decade. In just minutes after playing our video, Team Impact raised $3,000,000 - more than any year prior.

We remain committed to working with Team Impact and supporting their mission in the long term.

The team at Shadow Lion treats our families and participants with such dignity and respect. These videos have yielded hundreds of thousands of incremental dollars in funding, hundreds of new kids and teams, and amazing brand awareness. We are honored to call Shadow Lion our creative partner, and look forward to many more years of work together

— Shanna GreshmanTeam Impact | Chief Revenue Officer

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.