Matt Dumba x Etched

Documentary Feature

The Hockey Diversity Alliance (HDA) was created by former and current NHL players to inspire a new and diverse generation of hockey players and fans.

Partnering with Etched, the charitable non-fungible token platform, current NHL player and HDA founding member Matt Dumba released an NFT in support of the alliance's efforts. To date the project has raised over $75,000.

Hockey is a great game, but it could be a whole lot better

— Matt DumbaOn The State of Hockey

Shadow Lion captured what it means to be black in the world of Hockey and helped Matt tell his story to create a more inclusive game for all.

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

We're a new generation of storytellers—one defined by hustle, emotion, and trust. It’s an ethos we’ve cultivated since we began working with our first client: Tom Brady. We’ve only gone up from there.

We create content—for brands, athletes, and influencers—built to perform in a fast-moving world. And we create content for ourselves, driven by our own curiosity to discover and tell impactful stories.

No matter the medium, no matter the moment, we strike at the right time, in the right place to efficiently turn stories into impact.

Matt Dumba x Etched

Documentary Feature

Tom vs Time

Z: Made for This

The Great Brady Heist

Micah Johnson X Aku