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Hertz - Let's Go

Shadow Lion got a call about a Hertz shoot with our partner, Tom Brady, just 10 days before it was planned to be filmed. Others had to step away because they felt it was impossible under the time constraints. 

Fortunately, upon seeing our game plan and track record, the Hertz team disagreed and entrusted us to get it done. We concepted a few scenes we knew would resonate with Tom that became instrumental in establishing Hertz’s overall campaign of: “Let’s Go!

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  • 9
    Pre-Pro Days
  • 4
    Days To Deliver First Cut
  • 21
  • 40+
    Million Views
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From script writing to casting to set building and editing, we lead the creative and production on a $100 million in-market campaign that’s now televised nationwide, across cable and streaming platforms, as well as garnering over 40M+ views to-date on YouTube.

We are officially the social media agency of record for Hertz North America.

What separates Shadow Lion from the pack is their efficiency at generating quality work. In a world flooded with agency mediocrity and overpriced offerings, they are the exact opposite – superb in every way.

Eoghan SlyeHertz | SVP Global Marketing

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and other original series.

We do it all with our in-house production team, enabling us to turn our and our clients’ ideas into reality with speed, scale and a consistently high level of quality and care.


We are a creative studio. We live at the intersection of strategy, production and post.

  • Agency

    • Creative Strategy & Ideation
    • Competitive & Cultural Insights
    • Creator Studios & Influencer Marketing
    • Branded Content Development
    • Partnerships
    • Product Launches
    • Fan Experiences
    • Community Management
    • Monitoring & Reporting
  • Originals

    • Long & Short-Form Episodic Series
    • Documentaries
    • Podcasts & Vodcasts
    • Concept Development
  • Productions

    • À La Carte Production From Pre to Post
    • Video
    • Audio
    • Graphic Design
    • VFX
    • Animation
    • Finishing

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo