Hertz - Let's Go

Shadow Lion got a call about a Hertz shoot with our partner, Tom Brady, just 10 days before it was planned to be filmed. Others had to step away because they felt it was impossible under the time constraints.

Fortunately, upon seeing our game plan and track record, the Hertz team disagreed and entrusted us to get it done. We concepted a few scenes we knew would resonate with Tom that became instrumental in establishing Hertz’s overall campaign of: “Let’s Go!”

9
Pre-Pro Days
4
Days To Deliver First Cut
21
Deliverables
40+
Million Views

From script writing to casting to set building and editing, we lead the creative and production on a $100 million in-market campaign that’s now televised nationwide, across cable and streaming platforms, as well as garnering over 40M+ views to-date on YouTube.

We are officially the social media agency of record for Hertz North America.

What separates Shadow Lion from the pack is their efficiency at generating quality work. In a world flooded with agency mediocrity and overpriced offerings, they are the exact opposite – superb in every way.

— Eoghan SlyeHertz | SVP Global Marketing

Original
Branded
Social
Passion

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Strategy
- Creative
- Campaigns
- Measurement
- Influencer Marketing
Production
- Unscripted
- Commercial
- Social Media
- Audio
Post
- Editing
- VFX
- Animation
- Delivery

Our Clients

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.