Hertz - Let's Go

Shadow Lion got a call about a Hertz shoot with our partner, Tom Brady, just 10 days before it was planned to be filmed. Others had to step away because they felt it was impossible under the time constraints. 

Fortunately, upon seeing our game plan and track record, the Hertz team disagreed and entrusted us to get it done. We concepted a few scenes we knew would resonate with Tom that became instrumental in establishing Hertz’s overall campaign of: “Let’s Go!”

From script writing to casting to set building and editing, we lead the creative and production on a $100 million in-market campaign that’s now televised nationwide, across cable and streaming platforms, as well as garnering over 40M+ views to-date on YouTube.

We are officially the social media agency of record for Hertz North America.