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Fanatics - Determined

In partnership with the NFL Players Association and Fanatics, Shadow Lion directed and produced Determined, a documentary that follows four college seniors as they prepare to play their last collegiate football game.

This story unlocks the physical, mental and emotional roadblocks that these athletes, each from different backgrounds and experiences, had to overcome on their journey. This effectively created a way for Fanatics to reposition their brand as story-driven, which was a driving force for them from the beginning.

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  • 195
    Athletes Casted
  • 4
    Athletes Chosen
  • 200+
    Hours of Footage
  • 1
    Original Film
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Narrowing down over 195 candidates, we took the time to learn about their struggles, preparations and process. For us, it was never about stats; four players were chosen for their commitment and dedication to the game.

Our creative edge? Fostering real relationships with the friends, family and coaches who have lived this journey every day, so they feel comfortable speaking to the true story, hard work and feelings behind it all. This approach gave Markquese Bell the confidence to bring our cameras into his grandmother's house, something he had never allowed before.

Working with Shadow Lion has been tremendous. There’s not just a production company. Their staff treats you like family. It goes deeper than traditional work collaboration, from preproduction to production and post. Shadow Lion is trustworthy, efficient, and consistent

DJ CottrellProducer, One Team Partners

The documentary now lives on the Fanatics website, YouTube and social media platforms - a definitive testament to what Fanatics stands for.


We are a creative studio. We live at the intersection of strategy, production and post.

  • Strategy

    • Creative
    • Campaigns
    • Measurement
    • Influencer Marketing
  • Production

    • Unscripted
    • Commercial
    • Social Media
    • Audio
  • Post

    • Editing
    • VFX
    • Animation
    • Delivery

Our Clients

  • NFL company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Hertz company logo
  • Under Armour company logo
  • Fanatics company logo
  • Bounty company logo
  • Peacock company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Michelob Ultra company logo
  • Religion of Sports company logo
  • IWC SCHAFFHAUSEN company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • Leinenkugels company logo
  • Autograph company logo
  • Meta company logo
  • TB12 company logo

Shadow Lion was founded in 2017 with the goal of supporting Tom Brady’s off-field media efforts. Leaning on insights from those experiences, we quickly began providing creative services to other athletes, influencers and organizations as well.

Our creative philosophy is simple: move people.

No matter the medium, better storytelling and better content will always lead to higher and more quality engagement. We are the creators and the audience, which gives us a unique perspective on how to create impactful content that people actually want. We develop and execute, which allows us to cut out expensive "middlemen" by developing original creative and then executing with top-notch production. Ultimately, we’re always looking to create visceral reactions. From the heart, to the heart.

Our team

  • Team Image for Gilad Haas

    Gilad Haas

    Managing Director

  • Team Image for Ben Rawitz

    Ben Rawitz

    Partner / Producer

  • Team Image for Jeff Fine

    Jeff Fine

    Executive Creative Director

  • Team Image for Colby Blanchet

    Colby Blanchet

    Creative Director / Partner

  • Team Image for Alana Battalino

    Alana Battalino

    Account Manager

  • Team Image for Kevin Bonner

    Kevin Bonner

    Creative Director

  • Team Image for Mark Bonner

    Mark Bonner

    Social Media Coordinator

  • Team Image for Nicole Gamboa

    Nicole Gamboa

    Account Manager

  • Team Image for DJ Jamiel

    DJ Jamiel

    Director of Production and Operations

  • Team Image for Ryan Lago

    Ryan Lago


  • Team Image for Dan Levy

    Dan Levy

    Creative Director

  • Team Image for Bre Longo

    Bre Longo

    Director of Strategy & Planning

  • Team Image for Trevor MacKinnon

    Trevor MacKinnon


  • Team Image for Alex Monto

    Alex Monto

    DP / Editor

  • Team Image for Ben Stone

    Ben Stone

    DP / Editor

  • Team Image for Kerriyon Tillman

    Kerriyon Tillman