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EA Sports - Madden NFL 23

Madden Ratings Camp

After the success of our Madden 22 ratings skit with Tom Brady, EA wanted to replicate the concept but open it to a range of athletes. We created a “ratings camp” series inspired by the capabilities of the game’s best athletes. This was shot just 10 days before it was set to be released during Ratings Week on ESPN and social media.

For Madden 23, players got access to fieldsense, hit everything, and other new updates. We wrote, filmed and edited viral social media spots for the latest updates in the game. But, we didn’t stop there. Through high-level VFX, we took the spots to the next level making players feel like they have superhuman abilities.

Madden 23 in Game Content

EA redesigned its create-a-player mode for Madden 23 centering it around the famed “99 Club” rating. Such a big change to a legacy brand requires extra creativity to bring it to life.  SL created 14 pieces of content that wove seamlessly into the storyline of the new mode with the help of Chad Ochocino.


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We're a new generation of storytellers—one defined by hustle, emotion, and trust. It’s an ethos we’ve cultivated since we began working with our first client: Tom Brady. We’ve only gone up from there.

We create content—for brands, athletes, and influencers—built to perform in a fast-moving world. And we create content for ourselves, driven by our own curiosity to discover and tell impactful stories.

No matter the medium, no matter the moment, we strike at the right time, in the right place to efficiently turn stories into impact.