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EA Sports

In 2017, EA Sports approached Shadow Lion with the creative task of promoting Tom’s first appearance on the cover of their popular NFL video game. Drawing from the popular “Madden curse” theory, we crafted a satirical digital short that poked fun at the Madden curse and Brady’s illustrious health techniques. 

It became, at the time, the highest engaging branded post on Tom’s social channels and it only took him 45 minutes to film. 

Fast forward to 2022 and another appearance by Tom alongside Patrick Mahomes on the cover of Madden, a similar creative need arose from our partners over at EA. In a nod to the success of Tom’s last appearance in the safety bubble, we poked fun at the differences between Tom and Patrick’s required “protective equipment” as cover athletes and cast Tom in a new light as the main character in a sitcom where he tries to hassle some of his old buddies to play Madden with him. 

Creating such diverse tones for the same brand requires trust and a willingness to have open, laid back and real conversations. This is an element of our “secret-sauce” that we bring to every project and the core of how we’ve built such a fulfilling, long-lasting relationship with EA.

What stuck out to me immediately was the efficient nature at which [Shadow Lion] could create highly engaging content, from creative brief to delivery, under extremely ambitious timelines. They’ve changed the perspective we have on content creation due to their creative flexibility and always ambitious attitude. We have relied on Shadow Lion to get the job done under all the circumstances, and will continue to do so into the foreseeable future.

Ty StoverEA Sports, Athlete Marketing Lead


We are a creative studio. We live at the intersection of strategy, production and post.

  • Strategy

    • Creative
    • Campaigns
    • Measurement
    • Influencer Marketing
  • Production

    • Unscripted
    • Commercial
    • Social Media
    • Audio
  • Post

    • Editing
    • VFX
    • Animation
    • Delivery

Our Clients

  • NFL company logo
  • Amazon company logo
  • Pepsi company logo
  • VISA company logo
  • Fox Sports company logo
  • Peacock company logo
  • Hertz company logo
  • Under Armour company logo
  • Frito Lay company logo
  • Fanatics company logo
  • Aston Martin company logo
  • Hasbro company logo
  • Bounty company logo
  • IWC SCHAFFHAUSEN company logo
  • Meta company logo
  • Michelob Ultra company logo
  •  EA Sports company logo
  • Molson Coors company logo
  • TB12 company logo
  • Autograph company logo

We're a new generation of storytellers—one defined by hustle, emotion, and trust. It’s an ethos we’ve cultivated since we began working with our first client: Tom Brady. We’ve only gone up from there.

We create content—for brands, athletes, and influencers—built to perform in a fast-moving world. And we create content for ourselves, driven by our own curiosity to discover and tell impactful stories.

No matter the medium, no matter the moment, we strike at the right time, in the right place to efficiently turn stories into impact.