Dollar
Common Sensei Campaign | 2025
Dollar asked us to create a branded campaign that brings a fresh, engaging perspective to travel and car rentals by offering a practical approach to navigating the process with ease and confidence.
- 95%Positive/Neutral Sentiment
- 6M+Impressions
In a series of new ads, comedian, improviser, writer, and host Mikey Day, in the role of The Common Sensei, demonstrates Dollar's common-sense approach to travel and renting a car.
The series ran across streaming video and audio, social media, and Dollar's owned channels, featuring Mikey as the wise sensei guiding five quirky characters to understand why renting with Dollar makes sense.
- Dollar’s top performing creative based on CPA (search LPV) in Q2 2025.
- Highest LPV/click ratio of all UF ads run during month of campaign launch (21% above the campaign average)
- Highest ROAS of that month’s LF ads (31% above the campaign average)
- In April 2025 - when the Common Sensei campaign launched - the Dollar Facebook account and YouTube channel each experienced their highest monthly follower growth dating back to the start of 2024.
