Cross Insurance

For Cross Insurance it’s about more than just paperwork. They’ve been in the business for seven decades, and it’s still about family, kindness, and protection above all else.

Cross approached Shadow Lion to really tell this story for the first time. We focused on the brand’s heart by unpacking the history and wisdom of this long-running family business.

More importantly, we gave the content an authentic tone—light-hearted, emotional, and different from traditional insurance content—showing the company’s evolution through a human lens.

Original
Branded
Social
Passion

Shadow Lion is a new generation of storytellers and strategists – a creative studio defined by hustle, emotion, and trust.

We started as a creative and production arm to support our co-founder, Tom Brady, and his brand partners. Then, we started doing the same for other athletes, influencers, brands and agencies. Then, original podcasts, documentaries, and other original series.

We do it all with our in-house production team, enabling us to turn our and our clients’ ideas into reality with speed, scale and a consistently high level of quality and care.

Services

We are a creative studio. We live at the intersection of strategy, production and post.

Agency
- Creative Strategy & Ideation
- Competitive & Cultural Insights
- Creator Studios & Influencer Marketing
- Branded Content Development
- Partnerships
- Product Launches
- Fan Experiences
- Community Management
- Monitoring & Reporting
Originals
- Long & Short-Form Episodic Series
- Documentaries
- Podcasts & Vodcasts
- Concept Development
Productions
- À La Carte Production From Pre to Post
- Video
- Audio
- Graphic Design
- VFX
- Animation
- Finishing

Cross Insurance

All In

Tom vs Time

Z: Made for This

The Great Brady Heist

Micah Johnson X Aku

Matt Dumba x Etched

Defining Moments x DMSE

Thanks Tom

Services

Agency

Originals

Productions

Our Clients