Michelob Ultra

Champ vs. Chump: a battle between major champion, Brooks Koepka, and Barstool Sports' Dave Portnoy. The catch? Koepka had to play left-handed as opposed to his customary right side.

With Portnoy's confidence and larger than life personality on social, Michelob Ultra tasked us with making content that could swing back. Our approach was to create a video series that blurred the lines between fact and fiction.